Rio Rancho firefighters, along with firefighters from other cities across the state, use the sale of the t-shirts to raise funds that will be donated to the University of New Mexico Cancer Center to assist with cancer research efforts. In the past, money donated through the month has also been used to help several local breast cancer patients with finances.

Breast cancer is a disease that affects women, men, and children. Each year in the U.S., more than 170,000 cases of invasive breast cancer are detected, and there are more than 2.5 million cancer survivors currently in the U.S. Approximately 1 in 8 women will be diagnosed with breast cancer and 1 in 30 will die from it. Additionally, approximately 1-2% of breast cancer patients are men.

The “Tough Enough to Wear Pink” program was originally conceived through Professional Rodeo Cowboys Association and brought to the Rio Rancho Fire Department through the “Cowboys for Cancer’” program in Las Cruces.

RRFD sells our pink ” Tough enough to wear pink t-shirts throughout the month of October each year at various locations throughout the city.

For questions about the ” Tough Enough to wear pink” please contact :

Alex Bartra
2810 Southern Blvd
Rio Rancho, NM 87124
Cell    (505) 321-1469

RRFD Supports Breast Cancer Research